CLEANERS AND POP CULTURE REPRESENTATION
Luis LM Aguiar
Department of Sociology and Research Fellow at the Centre for Human Rights, Diversity & Identity,
Okanagan University College, British Columbia, Canada

Building cleaners are increasingly portrayed in pop culture. This article seeks to provide reasons for their increased visibility, and then examines precisely how they are constructed. The analysis reveals three overriding themes of representation: (1) cleaners as a discourse for Americanism; (2) cleaners as stand ins for the rehabilitation of ‘whiteness’; and (3) cleaners as endure the neoliberal workplace.